Protecting your Privacy
Joanna Evans Cake Design
Contents of Notice
- Who is Joanna Evans Cake Design?
- Explaining the legal bases?
- When do we collect your personal data?
- What sort of personal data do we collect?
- How and why do we use your personal data?
- Combining your data for personalised direct marketing?
- How we protect your personal data?
- How long will we keep your personal data?
- Who do we share your personal data with?
- Where your personal data may be processed
- What are your rights over your personal data?
- How can you stop the use of your personal data for direct marketing?
- Contacting the Regulator
- Any questions
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe. We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Joanna Evans Cake Design uses your data. We hope the following sections will answer any questions you have but if not, please get in touch with us at firstname.lastname@example.org
- WHO IS JOANNA EVANS CAKE DESIGN?
Joanna Evans Cake Design bakes and decorates celebration and wedding cakes within a 30-mile radius of DE11 9RT.
- EXPLAINING THE LEGAL BASES
The law on data protection sets out several different reasons for which a company may collect and process your personal data, including:
Consent: In specific situations, we can collect and process your data with your consent. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.
Contractual Obligations: In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for delivery to your home, we’ll collect your address details to deliver your purchase.
Legal compliance: If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity.
Legitimate interest: In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
- WHEN DO WE COLLECT YOUR PERSONAL DATA?
- When you contact us by any means as an enquiry
- When you book any kind of appointment with us
- When you comment on or review our services
- When you fill in any online forms
- WHAT SORT OF PERSONAL DATA DO WE COLLECT?
Details of your interactions with us by any means, including but not limited to name, telephone number, email address, home address, date of birth, venue address and venue details. For example, we collect notes from our conversations with you to understand your requirements. We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your experience with us.
- HOW AND WHY DO WE USE YOUR PERSONAL DATA?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you products and services that are most likely to interest you. Of course, if you wish to change how we use your data, you’ll find details in the “What are my rights?” section.
Here’s how we’ll use your personal data and why:
- To process any orders that you make with us. If we don’t collect your personal data, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be kept for a reasonable period afterwards to fulfil any contractual obligations such as refunds, guarantees and so on.
- To respond to your any query. Handling the information you sent, enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
- To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account.
- To process payments and to prevent fraudulent transactions. We do this based on our legitimate business interests. This also helps to protect our customers from fraud.
- With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone about relevant products and services including special offers, discounts, promotions, and competitions and so on. You are free to opt out of hearing from us at any time.
- To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
- To develop, test and improve the systems, services and products we provide to you. We’ll do this based on our legitimate business interest.
- To comply with our contractual or legal obligations to share data with law enforcement.
You are free to opt out of receiving these requests from us at any time by contacting the Data Protection Officer at email@example.com
- COMBINING YOUR DATA FOR PERSONALISED DIRECT MARKETING
We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer.
- HOW WE PROTECT YOUR PERSONAL DATA
We know how much data security matters to all our customers. We will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to all transactional areas of our website using “https” technology. Access to your personal data is password protected and sensitive data (such as payment card information) is secured by SSL encryption.
- HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
Whenever we collect or process data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning. For example, when you place an order, we’ll keep the personal data you give us for seven years, so we can comply with our legal and contractual obligations.
- WHO DO WE SHARE YOUR PERSONAL DATA WITH?
Currently information held by Joanna Evans Cake Design is process through the following companies as part of their contracts with us:
- Ecommerce provider
- Mailchimp – Newsletters
- Cloud based accounting system
- Stripe – Payment Service Provider
- WHERE YOUR PERSONAL DATA MAY BE PROCESSED
All your personal data is processed in the United Kingdom, however if any transfer of your personal data happens outside the European Economic Area, then we will follow applicable laws and treat the information under the guiding principles of this Privacy Notice.
- WHAT ARE YOUR RIGHTS OVER YOUR PERSONAL DATA?
An overview of your different rights
You have the right to request:
- Access to the personal data we hold about you, free of charge in most cases.
- The correction of your personal data when incorrect, out of date or incomplete.
- For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end
- That we stop using your personal data for direct marketing.
- That we stop any consent-based processing of your personal data after you withdraw that consent.
You have the right to request a copy of any information about you that Joanna Evans Cake Design holds at any time, also to have the information corrected if it is inaccurate. To ask for your information, please contact the Data Protection Officer via email at firstname.lastname@example.org
If we choose not to action your request, we will explain to you the reasons for our refusal.
Your right to withdraw consent. Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw the consent.
Where we rely on our legitimate interest. In cases where we are processing your personal data based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
Direct marketing. You have the right to stop the use of your personal data for direct marketing activity through all channels. We must always comply with your request.
Checking your identity. To protect the confidentiality of your information, we will ask you to verify your identity before processing with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
- HOW CAN YOU STOP THE USE OF YOUR PERSONAL DATA FOR DIRECT MARKETING?
There are several ways you can stop direct marketing communications from us:
- Click the “unsubscribe” link in any email communication that we send you. We will then stop further emails.
- Email our Data Protection Officer at email@example.com
Please note that you may continue to receive communications a short period after changing your preferences whilst our systems are fully updated.
- CONTACTING THE REGULATOR
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. Contact Details are 0303 123 1113 or www.ico.org.uk/concerns
- ANY QUESTONS?
We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it. If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help. firstname.lastname@example.org