A WORLD OF PURE IMAGINATION
occasion better than the occasion itself of enjoying a cake.
BEHIND THE BRAND
Founder & Chief Baker
Hi, my name is Jo, and I am the owner of Joanna Evans Cake Design.
My love of baking started as far back as I can remember when I was a little girl. I would stand on my Nanas kitchen stall and watch her create fabulous cakes and biscuits, and my Mum would create stunning birthday cakes for me and my brother.
I have always enjoyed being creative and have turned my hand to many things including pottery, and watercolours. It was whilst looking for my next “hobby” that my husband Mark brought me a gift voucher for a cake decorating class, and that was it, I was hooked! I was determined not to make this just another “expensive hobby” and so registered my business, advertised and received my first cake order in 2012.
In 2016 after rebranding and a new website, things continued to grow and in 2017 I entered Cake International and achieved a Bronze Award in the Wedding Cake Section.
The following year I was lucky enough to have a 1:1 Masterclass with Suzanne Thorp from The Frostery, and Phil & Christine Jensen from Peboryon, where I learnt so many new skills. I feel it is very important for me to continually invest and continue learning and be able to bring new techniques to my couples.
2019 was a huge year for me. Having worked from my home kitchen for 7 years, I found a wonderfully brilliant space just 2 minutes from home and converted this into my cake studio. I was also nominated as a Finalist for Entrepreneur of the year (Midlands) by the Love Ladies Business Group and was the Regional Winner – Business Category (East Midlands) on behalf of The Cake Professionals.
I absolutely love talking about, designing, baking and decorating all sorts of cakes and am fortunate that my business is based on passion; one which brings to life, in design and flavours, your dream cake.
When I am not baking or talking about cake, I am a mother, wife, daughter and sister. My favourite 5 things are watching movies with my Husband Mark and son Dominic, soaking in a bath with lots of bubbles, eating cheesy Wotsits, growing lots of different orchids and singing badly to loud 80’s music.
I hope this has given you an insight into my world, my world of imagination, where I invite you to join me.
Come on……Let’s make a cake!
Hi Jo, It was fabulous thank you!
HANDMADE & HANDCRAFTED
This is where I translate your ideas, and with imagination we will together create something wonderful.
Using the finest ingredients and adding a little magic we produce mouthwatering cakes with scrumptious flavours.